About Us
Our History
Etemen Design is a campaign-led branding and marketing agency built on regional experience and local execution. We partner with leadership teams to create brand systems and campaigns that perform across different markets and cultures.
We help brands move from fragmented activity to structured systems—aligning strategy, creative, and execution into one clear direction that works across markets. Our work balances long-term brand thinking with practical, on-the-ground execution, shaped by real market behavior across the Middle East.
We partner with organizations that value clarity, consistency, and sustainable growth, not short-term noise.
Our Team
Etemen Design operates through a senior-led model, guided by female leadership with over 15 years of professional experience across regional and international markets, including a corporate background within Big Four professional services environments.
While women remain underrepresented in senior leadership roles across the global advertising and marketing industry, female-led agencies consistently bring disciplined thinking, long-term perspective, and systems-based approaches to brand leadership. Globally, women hold approximately one third of senior management positions, with significantly lower representation at agency leadership level. In the Middle East and North Africa, female leadership within branding and marketing remains limited, though steadily evolving.
Within this context, Etemen Design is built on a foundation of structured thinking, governance, and accountability shaped by corporate consulting standards. Leadership experience spans campaign direction, brand systems, and strategic design across Iraq, Jordan, Lebanon, and the UAE, supporting organizations across consulting, retail, automotive, healthcare, and institutional sectors.
The agency operates through a focused core team, supported by a curated network of strategists, designers, and specialists assembled based on project needs. This model ensures that every engagement benefits from senior oversight, clear direction, and consistency from strategy through execution.